Dressed appearance: when the power is in the dress

Paola Farina – founder of Paola Farina Styling. Ph. Silvia Campagna

A client during a color analysis consultation

A dress can influence our attitude and behavior. We don’t know it, but our brain knows it.

Clothing is a fundamental part of an individual’s public image. They can say a lot about us, whether we like it or not.

—Paola Farina

MILAN, ITALY, Aug. 1, 2022 /EINPresswire.com/ — It’s a very simple concept that we’ve probably experienced in our lifetime. Clothes, good or bad, can influence our way of being. When we wear something we don’t feel comfortable wearing, perhaps to follow the trend, we inevitably feel clumsy and insecure.

The problem is that we tend to project our perceptions even outward, through gestures, postures and attitudes, transmitting our own distress to others. However, what we wear doesn’t just affect how we see ourselves. Clothes also influence the perception others have of us. The power of this garment is linked to evolutionary and cultural issues.

The link between clothes and personality arises from the fact that they are an integral part of our personal image. In the perception of our image (when we look in the mirror, dressed) and of others (in social life), what we see is influenced by the sum of the image of the body and the clothes. It is impossible to separate the concept of physical image/identity from clothing (1), our personal image is the first filter we put between ourselves and others. It is the means by which a stranger acquires information about us.

By looking at colors and clothes, others are able to categorize us. The reason has to do with how our brain processes the information it receives. Information processing processes take place at an unconscious level, in what is called the “primitive brain”.

As its name suggests, the primitive brain is the primary nucleus that underlies the functioning of our thinking and acting abilities. It developed in ancient times, when a quick decision was the turning point between life and death.

The brain is a data processor that receives millions of pieces of information per second. If he were to give them all the same importance, even the smallest and tiniest decision would take forever to make.

This is why the primitive brain comes into play, which makes it possible to make decisions in a very short time, most of the time unconsciously. This is because the primitive brain has evolved a series of strategies and simplifications that exploit memory in order to assess the environment and circumstances.

In these processes marked by memory and experience, culture occupies an essential place. And clothes are an integral part of culture. Clothes are not only the means we use to protect ourselves from cold or heat, but they have been used since ancient times to communicate and obtain information about an individual’s social position. (2)

The transmission of information concerning a person’s personal status can be done clearly, explains personal stylist Paola Farina, through symbolic clothing and objects as, for example, in the case of religious or powerful men; but also implicitly, by the richness of the materials. And clothes retain this function even today.

Clothing style is a very important factor in asserting our personality. Therefore, it is fundamental to know how to carefully choose what to wear for any occasion. Even not paying attention to how we dress can say a lot about us! However, it is often difficult for some people to choose the clothes that best suit their lifestyle. For those kinds of people, a personal stylist might be the perfect solution, and you don’t have to be a celebrity to get one.

Asserting our personality also means reviewing our wardrobe and adding outfits that enhance our personal style, explains Paola Farina. A personal stylist can help you stand out from the crowd with the perfect dress style. A personal stylist is above all a fashion stylist, but beware, it is not about making or creating new models. On the contrary, it will be a question of identifying, by using ingenuity, the type of outfit and accessories that a person needs for each of their trips, whatever they may be.

ABOUT PAOLA FARINA: Always passionate about fashion, Paola Farina graduated from classical studies before winning a scholarship to join Image Fashion & Communication, the first Italian training institute for professional editors and stylists. It collaborates with different groups like Mondadori and Condé Nast and companies like Coin and Deutsche Bank. After obtaining a degree in Communication Sciences, Paola Farina was hired by Rai. Then she does corporate communications for companies such as Sky and Elsevier. She is also following a master’s degree in luxury goods at the Politecnico in Milan and is now an image consultant and personal stylist for individuals and companies with a certification from the Fashion Institute of Technology in New York.

(1) Source: Vicenzi G., (2018), L’abito non mente.
(2) Source: Bell, EL, (1991), Perception by adults of male clothing style, Clothing & Textiles research Journal.

Eleonora Angioletti
PR & Celebrity Relations Manager @ Paola Farina Styling
+39 379 135 2033
[email protected]
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