Introducing TROJENA… the global destination for mountain tourism in NEOM

TROJENA features a unique and innovative architecture, unique in the world, where the captivating landscapes of the NEOM Mountains coexist in harmony with the tourist sites developed within them, offering a new and unprecedented tourist experience that reflects the future of life, work and entertainment at NEOM.

Outdoor skiing is a unique feature of TROJENA which will provide a unique experience never before seen in the region, especially in the Gulf countries known for their desert climates. Amateurs and professionals alike can take advantage of the many ski slopes of varying difficulty with a panoply of contrasting and breathtaking viewpoints. The blue waters of the Red Sea, the beauty of the NEOM mountain ranges and the golden sand dunes of the desert will provide skiers with a one-of-a-kind experience that combines these diverse environments with fun and adventurous moments.

The new year-round tourist destination will include a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to activities sports, including a ski slope, water sports and mountain biking, as well as an interactive nature reserve. The project is expected to be completed by 2026.

In order to enrich life and improve the well-being of residents and visitors, the development, in line with international standards, will feature sports, arts, music, cultural festivals and a range of activities. recreational. TROJENA expects to attract 700,000 visitors and 7,000 permanent residents to live in TROJENA and its adjacent residential neighborhoods by 2030. All construction activities will adhere to strict NEOM environmental principles, which include a commitment to minimize disruption to the local ecology and to ensure long-term sustainability.

TROJENA will act as a major catalyst for economic growth and diversification in Saudi Arabia. In line with Vision 2030 goals, it will create over 10,000 jobs and add SAR 3 billion to the Kingdom’s GDP by 2030. NEOM’s latest development is key to achieving what Saudi Arabia has envisioned for the future of the Kingdom by unlocking new sectors, building a dynamic society full of innovation and fostering economic prosperity.

TROJENA strives to provide a different and unique model of tourism, combining economic and community development and environmental sustainability – a model that develops tourist destinations in accordance with the principles and practices of sustainable tourism. Highlights of the development include the year-round ski village; a beautiful artificial freshwater lake; ‘The Bow’ Hotel, an architectural masterpiece that will provide an unparalleled hotel experience; and the Vault, a vertical mountain village with a fusion of technology, entertainment and hospitality facilities that will provide the main gateway to TROJENA. The development will also include the “Slope Residences”, which will be located near the ski slope overlooking the lake, designed to blend into the surrounding landscape, as well as luxurious residences with panoramic views designed to reflect the beauty of the surroundings. .

TROJENA will consist of six neighborhoods: Gateway, Discover, Valley, Explore, Relax and Fun, all designed to offer activities to suit a variety of tastes and needs. It will be developed according to architectural specifications that take into account environmental sustainability, the preservation of all living organisms and nature. The region is characterized by clean air, beautiful landscapes and climatic diversity, where temperatures drop below zero in winter, while the average temperature throughout the year remains 10 degrees Celsius lower than elsewhere. towns in the region.

TROJENA is located in the center of NEOM, 50 kilometers from the coast of the Gulf of Aqaba, in an area characterized by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600 meters above sea level. TROJENA aims to change the current perceptions of visitors and residents about the services that can be provided by mountain resorts, thanks to its exceptional design, advanced architecture and technology that integrates reality with the virtual world.

In 2022, NEOM will announce more projects with different ideas, but all will be aligned in their respect for the environment and in achieving balance, as NEOM’s ambitious vision aims to shape the future in which life and work are integrated in a sustainable way.

About NEOM

NEOM is an accelerator of human progress and a vision of what a New Future could look like. This is a region of northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this new future. It will be a destination and a home for people who dream big and want to help build a new model of exceptional livability, create thriving businesses and reinvent environmental preservation.

NEOM will include hyperconnected and cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As an innovation hub, entrepreneurs, business leaders, and businesses will come to research, incubate, and commercialize new technologies and businesses in game-changing ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity, all supported by progressive law consistent with international standards and conducive to economic growth.

Tarek El Moukachar

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