New CTO Board pledges to rebuild regional tourism

BRIDGETOWN, Barbados, CMC – The newly elected Allied Board of the Caribbean Tourism Organization (CTO) has underscored its commitment to help reinvent and rebuild the region’s tourism product, following the fallout from the novel coronavirus pandemic.

This follows CTO business meetings held in the Cayman Islands earlier this month, where William “Billy” Griffith was re-elected chairman, as one of four directors who will serve another two-year term on the board. administration of five members.

He will be joined by returning members Barry Brown of AFAR Media; Seleni Mateus of George Washington University and Jacqueline Johnson of Global Bridal Group/

The new face of the Allies Board of Directors is Anne Brobyn, Founder and President of Hibiscus International Tours.

“The Caribbean Tourism Organization is now at an inflection point while reimagining and adapting its business model,” Griffith said.

“I believe I can also contribute greatly to forging a more cohesive partnership between the private and public sectors, raising the profile of Allied members and contributing significantly to increasing its membership base.”

Brobyn, who brings experience from being a former CTO employee and marketing representative, said the Caribbean’s emergence from the cornavirus pandemic called for “creative thinking and strategic development.”

Now is the time for change and through the CTO Allied Board of Directors, we have a voice to reach decision makers and policy makers in the Caribbean region,” said Brobyn, also an award-winning travel expert.

“Together, we must find responsible and sustainable solutions to address the critical issues impacting tourism in the Caribbean and beyond.”

Brown, AFAR Media’s Executive Director for the Caribbean, added: “I believe the diverse expertise and insight of Allied members is more essential than ever to help fuel a robust and sustainable rebound in tourism from the crises of these last years”.

Matus, a former Belize tourism director who is now executive director of the International Institute for Tourism Studies at George Washington University, said, “I am excited to work with affiliates to create a more sustainable tourism industry. in the Caribbean by leveraging the strengths of the affiliate network.

Johnson, meanwhile, said she was up for the challenge of “developing marketing and communications strategies for a completely different market.”

“We live in a time of continuous and continuous change – an evolutionary process that is key to survival in a dynamic market,” she noted.

The new Allied Board, elected from 10 members representing sectors ranging from healthcare to marketing, will serve on the newly elected CTO Board, while Chairman Griffith will also join the CTO Executive Committee. Together, the Allied Board will represent the interests of Allied Members at the CTO Board and Executive Committee level.

In consultation with its members, the Allied Board identifies opportunities to improve the CTO’s non-governmental membership program, organizes activities at CTO events and also makes recommendations to the CTO Board of Directors. ‘OTC on Regional Tourism Initiatives.

Allied members are non-governmental members representing several sectors that play a key role in the development of regional tourism.

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